NYU HPO Instagram Reel

 

Client

NYU Health Promotion Office

Services

Design, Typography, Layout, Animation, Editing

Project Overview

Key stakeholders at the NYU Health Promotion Office had recently seen the Netflix documentary Stutz and fell in love with it. They wanted to create a social post that stood out from our usual content. I pitched making a fully animated reel instead of a static post.

PRocess

I searched the web until I found an audio track of Phil Stutz that made sense for the project, then edited it to a suitable reel length. After approval on the audio, I created a static layout in Illustrator and built out an animatic. Once the animatic was approved, I animated the sequence in After Effects.