NYU HPO Instagram Reel
Client
NYU Health Promotion Office
Services
Design, Typography, Layout, Animation, Editing
Project Overview
Key stakeholders at the NYU Health Promotion Office had recently seen the Netflix documentary Stutz and fell in love with it. They wanted to create a social post that stood out from our usual content. I pitched making a fully animated reel instead of a static post.
PRocess
I searched the web until I found an audio track of Phil Stutz that made sense for the project, then edited it to a suitable reel length. After approval on the audio, I created a static layout in Illustrator and built out an animatic. Once the animatic was approved, I animated the sequence in After Effects.