Ibotta In-App Banners
Client
CAULIPOWER
Services
Design, Layout, Typography, Photo Compositing
Project Overview
CAULIPOWER ran sale campaigns through the Ibotta app several times a year. Each campaign focused on a different key product or event. I would iterate multiple designs for the Marketing team to review before we settled on a main design. The creative for this program helped tremendously — the campaigns often exceeded expectation in sales. The Breakfast Scrambles campaign in particular met our sales goal in under a week.
Stone-fired Campaign
This ad used an orange color palette different from CAULIPOWER’s usual branding to emphasize the new production cooking process for crispier crusts. The team was very concerned about product legibility in this asset and ultimately picked the single box over the more dynamic images with multiple products.
Alternates
Breakfast Scrambles Campaign
This campaign promoted a new breakfast product, the first for CAULIPOWER. I used yellow to emphasize morning sunlight (while staying on-brand). I opted to move “New” into a corner violator because it gave more room to emphasize the product name in the body copy and better highlighted this unique product offering. While the team initially wanted to highlight all 3 flavors, I found a single package had the most impact on the viewer.
Alternates
New Year’s Campaign
The goal of this campaign was to showcase the variety of CAULIPOWER products. Because the banners are so small, fitting multiple clear packages inside can be difficult. I decided to set the products at an angle and use a gradient in the background to create a more dynamic feel. The Marketing team loved this, and we integrated this look into several other campaigns.
Alternates
Super Bowl Campaign
This campaign was designed to highlight CAULIPOWER pizza and tenders as a healthier alternative for party appetizers. In addition to the in-app banners, this campaign also included social assets.