Client

FastPay, an AvidXchange company

Services

Design, Layout, Typography

Project Overview

Magazine ad designed to run in conjunction with the MAGNET (Marketing & Advertising Global Network) Q2 2023 Summit.

Challenge

The FastPay team asked me to design a copy-heavy ad for a B2B magazine. The layout for the previous year’s ad was similar to their one sheet designs for client-facing documents, but the company had just undergone a branding transition this year. The new one sheet layout was too plain for an ad, and the standard ad layout didn’t leave enough room for the required copy.

Solution

I took the basic layout of the one sheet and combined it with design elements from other branded content. Email and infographic layouts were a big inspiration. Both of these featured a bold colored background with content boxes on top. Combining this layout with the typography of a one sheet, I was able to create an ad that felt true to the brand while expanding on the existing style.