Desert Diamond Food Trucks
Client
Desert Diamond Casinos
Services
Design, Photo Compositing
Project Overview
The client was interested in purchasing a food truck for outdoor and traveling events. The team was unsure of the context of use and exploring opportunities, so they asked me to create 3 different designs that highlighted their brand, their food, and the Arizona scenery.
Option 1: Branded
This design is based on the “Celebrate” campaign that was running at the time of the proposal. It juxtaposed images with keywords that highlight the property’s amenities.
Option 2: Arizona Sunset
This version is designed to be more evergreen than a branded campaign. It highlights the imagery and culinary culture of the Southwest as found at Desert Diamond Casinos.
Option 3: Hot Off the Grill
This options focuses on the freshness of food and easy BBQ favorites that one would find at classic outdoor events.