CAULIPOWER Social
Client
CAULIPOWER
Services
Design, Typography, Layout, Compositing
Project Overview
I created a vast amount of social assets for CAULIPOWER in a variety of styles with varying levels of humor depending on the project. Here is a roundup of 1x1 content that was used primarily on Instagram and Facebook. The majority of these images also have 16x9 and 9x16 layouts for other social platforms. Please enquire if you’d like to see more assets for any of the projects below.
Retailer Posts
Designed to quickly and clearly communicate when CAULIPOWER products entered new markets. The Marketing team always wanted these assets to include product packaging so consumers could easily identify them on store shelves.
Professional Posts
These posts were designed to highlight professional achievements of the CAULIPOWER company or its founder, Gail Becker. More formal in style, these were often shared on LinkedIn. The Fast Company image (and award) was so popular with the CAULIPOWER team that they also used it as a standee at trade shows.
Carousels
I typically designed carousels to showcase more in-depth long form content about the company and its values. But it also was an enticing format to gain more engagement on giveaways.
Memes and Personality Posts
If you’ve made it to the end of this page, you deserve a laugh. While not always as technically focused, memes were often the highest performing social posts I designed. Here are some that I concepted and executed that resonated well with followers. The April Fools Battery post and the Barbie Movie/pizza comparison posts were both huge hits, performing well above our goal of 0.25% engagement on organic posts.