CAULIPOWER Art Direction - Frozen Meals Product Photography
CLIENT
CAULIPOWER
SERVICES
Art Direction, Deck Creation
Project Overview
For the launch of CAULIPOWER’S Frozen Meals, I art directed the website product photography. Sourcing reference images, I built a deck to provide to the client and photographer to create imagery that was fresh and on-brand. I then communicated with both the team and photographer and oversaw the photo shoot on set.
Here are the reference pages and resulting imagery. Photography by Jennifer Chong.