Client

Morongo Resort, Casino and Spa

Services

Concept, Design, Typography

Project Overview

In addition to the Morongo Resort, the company also operates a smaller slothouse, Casino Morongo. Casino Morongo was remodeled and reopened in 2018. In 2019, the client wanted to create a special logo to celebrate the property’s one year anniversary.

Challenges

Casino Morongo is the “little sister” to the Morongo Resort. While the resort is an elegant, sophisticated getaway, Casino Morongo is a fun pit stop on the road to other adventures. Its branding and logo have a bold 1980s color palette. What’s the right way to make something serious like an anniversary fit with the “kid sister” vibe?

Here is another example of the First Birthday logo in print.

Solution

Birthday parties are bright and fun! Instead of creating a “first anniversary” logo, I created a “first birthday” logo. With the theme in place, I designed several logos with birthday items like cakes, balloons, and presents, keeping the same neon pink/turquoise color palette as the original logo.

Here are some additional logo options I designed for the campaign.